“Strong is Beautiful” campaign

Sorana Cirstea

The WTA unveiled a new advertising campaign in May featuring 38 current and next gen stars of women’s tennis. The ads spring from a cinematic portfolio of stills and videos by photographer Dewey Nicks that appeared in the NY Times Magazine last fall. Nicks worked with the ad agency Goodby, Silverstein & Partners to produce the global campaign.

via NYTimes and WTA

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