Aether’s Airstream Pops-up in NYC

Aether Apparel has set up shop in NYC for the next six weeks, bringing with it a sophisticated, urban aesthetic for snow and outdoor enthusiasts. The owners brought in Paris-based designer Thierry Gaugain (a Philippe Starck alum) to help customize the Airstream PanAmerica and give it a certain Je ne sais quoi. In addition to the full line of men’s and (growing) women’s apparel, the shop is decked out with framed pictures of winter landscapes, a leather sofa bed, an IBM Selectric II typewriter, a bottle of Macallan’s and other ephemera to set the tone of a weekend hideaway.

Launched in 2009 by former film producers, Palmer West and Jonah Smith, the collection fills a huge gap in the market – balancing performance with a refined style – a quality rarely found in sports / lifestyle brands. The thirty-something owners clearly appreciate that some of us don’t want to look like teenagers on- or off-piste. But don’t take my word for it; get yourself to the AETHERstream before it decamps on December 31st.

Location: 47 Prince Street (at Mulberry), New York, NY 10012
Hours: Seven Days a Week 11AM to 7PM.

Aetherstream: Aether Apparel in NYCphotos + post: Nancy H.

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2 responses to “Aether’s Airstream Pops-up in NYC

  1. I just checked out the temporary tent and camper with suspended fireplace (!) store. The coats are super sleek and if they are as effectively warm as claimed every New Yorker should be a convert. Ladies – No more fitted but inadequately warm wool coats needed! A restocking shipment is due Wed.
    Thanks for the post.

    • Thanks for reading Jumpset and sharing your feedback, Clare. Glad you had a chance to stop by and check out Aether’s pop-up shop. Who wouldn’t love to spend a weekend in that Airstream! The only way I’d leave the warmth of the fire and a good book, is if I had one of those beautiful Element jackets. Cheers, Nancy

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