Lacoste Lab Launches “Dream” Products

Lacoste Lab

Lacoste sees its innovation “Lab” as a link between the brand’s legendary past and its future. It’s not much of a stretch since founder, René Lacoste not only claims his place as a tennis champion and designer of the iconic polo shirt, but invented tennis rackets, golf clubs and bags, as well as a groundbreaking tennis-ball launching machine.

The collection of objects rely on a standard palette of white, black and green that gives them a striking effect altogether. And details, such as racket taping on the bike handles or the newsboy bicycle helmet, are a fitting use of the company’s brand language.

Design Director, Christophe Pillet, collaborated with a hand full of specialized companies to create “dream” products, including skis (Black Crows), an urban performance bicycle (Look), a boomerang (3B), cricket rackets, helmets, soccer and rugby balls (Mitre Sports UK) and a surfboard (J.P. Stark/Notox) and concept car with Citroën. Several clothing items – surf shorts, a sailing jacket and a wetsuit also made their way into the collection.

Colette, the trendsetting boutique on Rue Saint-Honoré launched an exclusive retail preview of the collection during this month’s busy fashion and interior design shows in Paris.

Lacoste Lab Bike
Lacoste Lab Bike
Lacoste Lab Bike HelmetLacoste Lab Cricket Racket
Lacoste Lab Skis
Lacoste Lab Navy Coat

source: Lacoste Lab
posted by: Nancy H

Advertisements

2 responses to “Lacoste Lab Launches “Dream” Products

  1. Love the products but why did they work with my half-brother J.P. Stark when they could have worked with me, the original White-Black-and-Green guy, me, D.H. Stark? Very strange…can you please tell them about me and our award-winning team? Thank you.

Please leave a reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s